How to improve the visibility of my website?

I already have my website, but I'm not getting any visits. Now what?

You already have your website? Congratulations! It's a significant milestone to be present on the Internet, but that's not the end of it. You may have noticed that your page is not generating contacts or sales.

• And why is that? If my website is the best of all.
• The answer is simple, drawing a parallel with a physical environment: you can have the best store or the best shop in the world, but if no one enters it, it won't serve any purpose.


• So, what's the problem?
• The problems can be diverse, going back to the analogy: from your store being in a less-traveled street to people outside not grasping correctly what they can find in it. People who know it might come, but you might not reach a new audience.

On the Internet, this works exactly the same way. Once you have your brand-new website published, it's most likely that only people who already know it, know the domain name of your company, and directly access it through the web browser.

At aatsoft, we can help you change that:

Organic web positioning (SEO)

SEO, or Search Engine Optimization, is the set of techniques and strategies used to improve a website's positioning in organic search engine results. The goal of SEO is for a website to appear in the first search results when a user searches for a term or phrase related to the site's content.

We can help you optimize the code and structure of your website to make it more appealing to search engines, so that when someone searches for something related to it, your website is present.

Search engine advertising (SEM)

SEM stands for Search Engine Marketing. It is a set of techniques and strategies used to improve the visibility of a website in search engine results through payment.

Like SEO, it is a longer and more laborious process, but with SEM, your website can be visible on search engines in a matter of minutes. However, you'll need to pay the provider for each visitor or conversion you receive.

If needed, at aatsoft, we can take care of the entire process for you.

Third-party advertising

There is also the option to advertise on other websites, either through banners or referrals (a news piece informing about your company or products). In this case, a one-time payment for a mention can be negotiated, or even a recurring fee for displaying your business in a specific section of a website.

At aatsoft, we can assist you with advertising on other websites, whether through a one-time agreement with the website owner or through affiliate networks.

Social media

Another good showcase is social media. Having updated profiles on most major platforms can generate visibility for new and potential customers.

We can also help you manage your social media in the best way possible and ensure you reach a much larger audience.

There are still many aspects to consider for your website to be successful, but with this information, you can understand certain aspects related to how to effectively exploit a website.

At aatsoft we can help you improve the visibility of your website. If you are interested, don't hesitate to contact us!